ARTIVIST : propagande par le fait

9 09 2010

ARTIVIST : creative has started work on a new model of PR based on the concept of propagande par le fait – or Propaganda of the deed…

The basic concept is from the Italian revolutionary Carlo Pisacane (1818–1857), who wrote in his “Political Testament” (1857) that “ideas spring from deeds and not the other way around.” Mikhail Bakunin (1814–1876), in his “Letters to a Frenchman on the Present Crisis” (1870) stated that “we must spread our principles, not with words but with deeds, for this is the most popular, the most potent, and the most irresistible form of propaganda.”[1]

>>> more to follow…

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