ARTIVIST : propagande par le fait

9 09 2010

ARTIVIST : creative has started work on a new model of PR based on the concept of propagande par le fait – or Propaganda of the deed…

The basic concept is from the Italian revolutionary Carlo Pisacane (1818–1857), who wrote in his “Political Testament” (1857) that “ideas spring from deeds and not the other way around.” Mikhail Bakunin (1814–1876), in his “Letters to a Frenchman on the Present Crisis” (1870) stated that “we must spread our principles, not with words but with deeds, for this is the most popular, the most potent, and the most irresistible form of propaganda.”[1]

>>> more to follow…

ARTIVIST : creative is exerting these precepts to develop strategy around practical operating requirements of promotion – looking to achieve an outcome that effectively & artistically conveys our message, cause & effect…

The propaganda involved may include humour & guerrilla media methods that are subtle or covert or more likely clandestine, as opposed to the immediate concept of violence or destructive incitement of the masses.

The decision to explore the concept has been inspired by many conversations & events involving Andrew Penman & Salmonella Dub where the phrase “actions speak louder than words” has become a mantra…

Method is being developed from notes that follow in this article with other study & works & will be incorporated into ARTIVIST : creative mode of operation, much like the work with the Nash Equilibrium & other ARTIVIST : concept method.

“actions speak louder than words…”

The Italian revolutionary Pisacane is considered an early proponent of propaganda of the deed, arguing that “ideas spring from deeds and not the other way around… The use of the bayonet in Milan has produced a more effective propaganda than a thousand books.”[1] During the historical period known as Risorgimento, Pisacane represented the extreme left, and as a follower of French philosopher Pierre-Joseph Proudhon introduced Anarchism in Italy. His essays, titled Saggi and Testamento Politico, were published posthumously in France.

For ARTIVIST : creative there is a process involved with the entire concept of ‘propaganda of the deed’ that considers:

  • to act & develop upon action requires thought & preparation of resources;
  • to maintain impact & allow the deed to evolve;
  • identification & establishment of ‘cells’ or groups that can operate with autonomy but with some defined organisation – fan groups.

The basic methods of employing these considerations will involve social media networks & online tactics to reinforce targeted street publicity & guerrilla media.  In practical terms this involves Facebook, blogs & Twitter campaigns including commissioned advertising in conjunction with networked information (Eventfinder, blogs, etc) & street media.

    Clandestine cell system

The operational cells need to have continuous internal communication; there is a commander, who may be in touch with infrastructure cells or, less likely from a security standpoint with the core group.

Al-Qaeda’s approach, which even differs from that of earlier terrorist organizations, may be very viable for their goals:

  • Cells are redundant and distributed, making them difficult to ‘roll up’;
  • Cells are coordinated, not under “command & control”—this autonomy and local control makes them flexible, and enhances security;
  • Trust and comcon internally to the cell provide redundancy of potential command (a failure of Palestinian operations in the past), and well as a shared knowledgebase (which may mean, over time, that ‘cross training’ emerges inside a cell, providing redundancy of most critical skills and knowledge).[13]

fig #1

fig #2

    The Anarchist (Tike Alicar) is a fictional character from Marvel Comics.

He was a member of the superhero team X-Statix. The Anarchist first appeared in X-Force #116 and was created by Peter Milligan and Mike Allred. He could sweat acid, which allowed him to fire acidic blasts of energy from his hands.

The Anarchist considered himself the “token black guy” of the team.



    Propaganda >>> images

  • George W Bush

“See, in my line of work you got to keep repeating things over and over and over again for the truth to sink in, to kind of catapult the propaganda.” -President George W. Bush, Greece, N.Y., May 24, 2005





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